fbpx

Why Unmanaged Online Reviews are Bad for Business

Person Using Phone to Respond to Online Reviews

Summary Maximizing the benefits that online reviews offer is critical for businesses. Having unmanaged online reviews can harm your reputation and sales over time. Establishing an online review management process can help you focus on and get the most out of your reviews. Introduction Local businesses face growing competition every day. Because of this, they […]

Read more

Creating an Online Review Management Strategy that Works

Online Review Management Strategy

In order to build a great reputation and attract more customers, businesses need to get more positive online reviews. A great way to make this happen is by implementing an effective online review management strategy. As local business owners, you know the drill – everyone researches businesses online before buying and a big part of […]

Read more

Google Changes Process for Flagging Online Reviews

Google Changes Process for Flagging Online Reviews

An important part of managing your brand’s online reputation is monitoring online reviews. Unfortunately, not all reviews are legitimate. And, if a business discovers such a review, they should flag it. Because ignoring this situation can cause harm to your online reputation. This is why it’s a good idea to be familiar with how to […]

Read more

How to Remove Fake Online Reviews

How to Remove Fake Online Reviews

For local businesses, online reviews have a significant impact on your success. A recent study showed that 90% of survey respondents claimed that online reviews influenced their buying decisions. Because of the importance of online reviews, business owners have become savvier in proactively managing their online reputation. But what about dealing with fake reviews? Unfortunately, […]

Read more

5 Reasons Why Businesses Should be Asking Customers for Online Reviews

Asking Customers for Online Reviews

By now, most businesses know how important getting online reviews is to their success. Unfortunately, most customers aren’t leaving reviews. The good news is that businesses can (and should) take steps to improve this situation. How? By asking customers for online reviews. Consumers today search online for businesses that have the products and services they […]

Read more

Don’t Let HIPAA Scare You From Responding to Patient Reviews

Don't Let HIPAA Scare You From Responding to Patient Reviews

Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]

Read more

10 Do’s and Don’ts of Managing Your Online Reviews

The Do's and Don'ts of Managing Your Online Reviews

(Copyright: tiero / 123RF Stock Photo) If you own a local business, you’re well aware how online reviews can impact your bottom line. Studies have found that 90% of consumers say their buying decisions are influenced by online reviews. That’s why making online reputation management a key part of your marketing strategy is critical to […]

Read more

Recent Changes by Google that Impact Online Reviews

Recent Changes by Google that Impact Online Reviews

We all know that Google makes hundreds of changes annually to their search algorithm, web properties, etc. And, ever since online reviews have risen in importance in the last half decade, Google has made a number of adjustments to improve the user experience when accessing reviews. And in case you missed it, we wanted to […]

Read more

10 Keys for Effectively Responding to Negative Online Reviews

10 Keys for Effectively Responding to Negative Online Reviews

(Image credit: Baoyan / stock.adobe.com) It’s understandable that negative online reviews are a cause of anxiety and frustration for most businesses. However, no business is immune from getting bad reviews. Even with the best of intentions, people still make mistakes and sometimes bad things just happen. The real test is how a business responds to […]

Read more

1 2
top