March 16, 2018 / by Malcolm Stone / Online Review Management
Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]
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Creating an Online Review Management Strategy that Works
December 20, 2021 / by Malcolm Stone / Online Review Management
In order to build a great reputation and attract more customers, businesses need to get more positive online reviews. A great way to make this happen is by implementing an effective online review management strategy. As local business owners, you know the drill – everyone researches businesses online before buying and a big part of […]
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Google Changes Process for Flagging Online Reviews
February 24, 2021 / by Malcolm Stone / Online Review Management
An important part of managing your brand’s online reputation is monitoring online reviews. Unfortunately, not all reviews are legitimate. And, if a business discovers such a review, they should flag it. Because ignoring this situation can cause harm to your online reputation. This is why it’s a good idea to be familiar with how to […]
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How to Remove Fake Online Reviews
August 21, 2019 / by Malcolm Stone / Online Review Management
For local businesses, online reviews have a significant impact on your success. A recent study showed that 90% of survey respondents claimed that online reviews influenced their buying decisions. Because of the importance of online reviews, business owners have become savvier in proactively managing their online reputation. But what about dealing with fake reviews? Unfortunately, […]
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5 Reasons Why Businesses Should be Asking Customers for Online Reviews
April 25, 2019 / by Malcolm Stone / Online Review Management
By now, most businesses know how important getting online reviews is to their success. Unfortunately, most customers aren’t leaving reviews. The good news is that businesses can (and should) take steps to improve this situation. How? By asking customers for online reviews. Consumers today search online for businesses that have the products and services they […]
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Don’t Let HIPAA Scare You From Responding to Patient Reviews
March 16, 2018 / by Malcolm Stone / Online Review Management
Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]
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10 Do’s and Don’ts of Managing Your Online Reviews
September 19, 2017 / by Malcolm Stone / Online Review Management
(Copyright: tiero / 123RF Stock Photo) If you own a local business, you’re well aware how online reviews can impact your bottom line. Studies have found that 90% of consumers say their buying decisions are influenced by online reviews. That’s why making online reputation management a key part of your marketing strategy is critical to […]
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Recent Changes by Google that Impact Online Reviews
August 7, 2017 / by Malcolm Stone / Online Review Management
We all know that Google makes hundreds of changes annually to their search algorithm, web properties, etc. And, ever since online reviews have risen in importance in the last half decade, Google has made a number of adjustments to improve the user experience when accessing reviews. And in case you missed it, we wanted to […]
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10 Keys for Effectively Responding to Negative Online Reviews
May 17, 2017 / by Malcolm Stone / Online Review Management
(Image credit: Baoyan / stock.adobe.com) It’s understandable that negative online reviews are a cause of anxiety and frustration for most businesses. However, no business is immune from getting bad reviews. Even with the best of intentions, people still make mistakes and sometimes bad things just happen. The real test is how a business responds to […]
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8 Ways Poor Online Reviews Hit Franchise Brands Especially Hard
April 6, 2017 / by Malcolm Stone / Online Review Management
I’ll bet you have read at least one online customer review in the past week. It’s hard not to. They are all over the web. The reason? According to a recent study, we want to read online reviews. Online reviews have disrupted the way we shop for goods and services. Today, consumers trust online reviews […]
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Show Your Online Reviews Some Love!
February 14, 2017 / by Malcolm Stone / Online Review Management
Online customer reviews. They aren’t going anywhere. Ignoring them is bad for business. Fighting them only makes things worse. The reality is online reviews are actually great for your business. So in honor of Valentine’s Day, it’s time to show online reviews some love. For most businesses, online reviews are looked upon with contempt. The […]
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