March 14, 2019 / by Malcolm Stone / Online Reputation Management
Many businesses are adopting online reputation management as a key component of their local marketing strategy. With 9 out of 10 consumers searching the web for businesses, focusing on your brand’s online reputation is a must to survive. Yet, with all the articles, tips and tools available, many businesses are still failing at the simplest […]
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What to do When an Employee is Mentioned in an Online Review
March 23, 2023 / by Malcolm Stone / Online Reputation Management
Summary Businesses in the disaster restoration and commercial cleaning space need to anticipate and prepare for when an employee is mentioned in an online review. Because this type of customer feedback publicly assesses an employee’s performance, business owners must take great care and thought in their response. This situation presents a significant marketing opportunity for […]
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ReviewIgnite Adds AI Engine to Online Reputation Software
February 16, 2023 / by Malcolm Stone / Online Reputation Management
Artificial intelligence has fast become an important tool for businesses to use to improve productivity and streamline processes. As these tools have matured, the quality of output has also improved significantly. At ReviewIgnite, we are committed to helping property damage restoration and commercial cleaning businesses get more customers by leveraging their online reputation using the […]
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5 Tactics for Improving Your Online Reputation in 2023
January 30, 2023 / by Malcolm Stone / Online Reputation Management
Summary: The new year is the perfect time for property damage restoration and commercial cleaning businesses to hone their strategy for improving their online reputation. In this post, we outline 5 tactics they can focus on to accomplish this. As the calendar turns from 2022 to 2023, businesses reflect on their results and look to […]
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Automated Review Response Suggestions Make Replying to Reviews Faster, More Effective
April 12, 2021 / by Malcolm Stone / Online Reputation Management
Introduction Responding to online reviews is a basic marketing function for all local businesses. Not only is this task important because it shows the business cares about their customers, it’s also an opportunity to attract new customers. Another compelling reason for responding to reviews? Consumers demand it. The following findings from a recent consumer review […]
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6 Ways a Poor Star Rating Hurts Your Business
July 27, 2020 / by Malcolm Stone / Online Reputation Management
Just like the report card we got in school that graded our academic performance, local businesses receive a report card of sorts that grades their online reputation. These grades come in the form of an average star rating. This rating is derived from customer reviews and is found on sites like Google, Facebook, Yelp and […]
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5 Reasons to Include Google Q&A in Your Online Reputation Strategy
March 17, 2020 / by Malcolm Stone / Online Reputation Management
Your Google My Business (GMB) listing plays an important role in helping you present a good first impression to potential customers searching online. Over the past few years, Google has added many new features to GMB to improve the search experience. One of these changes was the addition of Google Q&A. Unfortunately, this feature has […]
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5 Costly Business Online Reputation Management Fails
March 14, 2019 / by Malcolm Stone / Online Reputation Management
Many businesses are adopting online reputation management as a key component of their local marketing strategy. With 9 out of 10 consumers searching the web for businesses, focusing on your brand’s online reputation is a must to survive. Yet, with all the articles, tips and tools available, many businesses are still failing at the simplest […]
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Ignite Sales with a Great Online Reputation Management Strategy in 2019
January 22, 2019 / by Malcolm Stone / Online Reputation Management
With the start of a new year, local businesses will be looking for ways to “ignite” their post-holiday sales. While many will stick to traditional marketing and advertising, another approach businesses should consider is employing an online reputation management strategy in 2019. The reasons why this makes sense are two-fold: studies show that nearly 9 […]
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