March 16, 2018 / by Malcolm Stone / Online Review Management
Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]
Read more
5 Costly Business Online Reputation Management Fails
March 14, 2019 / by Malcolm Stone / Online Reputation Management
Many businesses are adopting online reputation management as a key component of their local marketing strategy. With 9 out of 10 consumers searching the web for businesses, focusing on your brand’s online reputation is a must to survive. Yet, with all the articles, tips and tools available, many businesses are still failing at the simplest […]
Read more
How Online Business Listings Work and Why They Matter
February 25, 2019 / by Malcolm Stone / Local Marketing
Making it easy for customers to find you. That’s a key objective for any local business. And, considering most consumers search for businesses online, being easily found on the web is crucial. Luckily, there are hundreds of online business listing management sites on the internet to help businesses accomplish this task. From well-known names like […]
Read more
As Google+ Fades, Businesses Should Shift Focus to this Google Site
January 31, 2019 / by Malcolm Stone / Local Marketing
If you’re like most people, when you heard about Google+ shutting down, you probably didn’t bat an eyelash. Because, if you’re like most people, you weren’t using Google+ anyway. The reason Google is ending Google+ is simple. As a social network, Google+ never took off. Even with all the effort and resources put behind it, […]
Read more
Ignite Sales with a Great Online Reputation Management Strategy in 2019
January 22, 2019 / by Malcolm Stone / Online Reputation Management
With the start of a new year, local businesses will be looking for ways to “ignite” their post-holiday sales. While many will stick to traditional marketing and advertising, another approach businesses should consider is employing an online reputation management strategy in 2019. The reasons why this makes sense are two-fold: studies show that nearly 9 […]
Read more
‘Tis the Season for a Great Holiday Online Reputation Plan
November 21, 2018 / by Malcolm Stone / Customer Experience
As another holiday season arrives, businesses are busy planning to deal with the surge in customer traffic that comes with this joyous time of year. And, with 71% of consumers preferring digital channels as the starting point of their holiday shopping journey, it’s more important than ever for businesses to make a good online first […]
Read more
5 Ways to Encourage User-generated Content to Grow Your Reputation
October 23, 2018 / by Malcolm Stone / Content Marketing
Today, people turn to the web to find local businesses when looking to make a purchase. A recent study found that 97% of consumers looked online for local businesses. And, 93% of consumers read local reviews to decide if a business is good or not. If you want to get more customers, these statistics illustrate […]
Read more
Make Sure Your Customer’s Calls Aren’t Going into a Black Hole
September 25, 2018 / by Malcolm Stone / Customer Experience
Does this sound familiar? You call someone, leave a voice mail and later they say they never got your message. Between friends, this is something that’s usually shrugged off and you move on. However, if it’s your customers that are trying to call you, the ramifications are more serious. Even with the multitude of options […]
Read more
5 Keys for Building a Great Online Reputation
June 20, 2018 / by Malcolm Stone / Best Practices
In today’s digital world, businesses need to pay attention to their online reputation. Studies show that 97% of consumers use the internet to find a local business. So it’s critical that your online first impression is a good one. Ignore this aspect of your business and you not only risk losing revenue – you risk […]
Read more
Google Updates Guidelines to Ban “Review Filtering”
May 7, 2018 / by Malcolm Stone / Resources
Last month, Google updated its online review guidelines. The main reason for this update was to tighten the rules regarding how businesses solicit reviews from customers – specifically to stop the practice of filtering reviews based on sentiment. Asking for reviews is allowed. However, suppressing negative reviews while only sharing positive ones is not. Below […]
Read more
Don’t Let HIPAA Scare You From Responding to Patient Reviews
March 16, 2018 / by Malcolm Stone / Online Review Management
Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]
Read more