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Ignite Sales with a Great Online Reputation Management Strategy in 2019

Online Reputation Management Strategy in 2019

With the start of a new year, local businesses will be looking for ways to “ignite” their post-holiday sales. While many will stick to traditional marketing and advertising, another approach businesses should consider is employing an online reputation management strategy in 2019. The reasons why this makes sense are two-fold: studies show that nearly 9 […]

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‘Tis the Season for a Great Holiday Online Reputation Plan

Holiday Online Reputation Plan

As another holiday season arrives, businesses are busy planning to deal with the surge in customer traffic that comes with this joyous time of year. And, with 71% of consumers preferring digital channels as the starting point of their holiday shopping journey, it’s more important than ever for businesses to make a good online first […]

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Make Sure Your Customer’s Calls Aren’t Going into a Black Hole

Outer Space Black Hole

Does this sound familiar? You call someone, leave a voice mail and later they say they never got your message. Between friends, this is something that’s usually shrugged off and you move on. However, if it’s your customers that are trying to call you, the ramifications are more serious. Even with the multitude of options […]

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5 Keys for Building a Great Online Reputation

5 Keys to Building a Great Online Reputation

In today’s digital world, businesses need to pay attention to their online reputation. Studies show that 97% of consumers use the internet to find a local business. So it’s critical that your online first impression is a good one. Ignore this aspect of your business and you not only risk losing revenue – you risk […]

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Google Updates Guidelines to Ban “Review Filtering”

Google Updates Guidelines -- Bans Review Filtering

Last month, Google updated its online review guidelines. The main reason for this update was to tighten the rules regarding how businesses solicit reviews from customers – specifically to stop the practice of filtering reviews based on sentiment. Asking for reviews is allowed. However, suppressing negative reviews while only sharing positive ones is not. Below […]

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Don’t Let HIPAA Scare You From Responding to Patient Reviews

Don't Let HIPAA Scare You From Responding to Patient Reviews

Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]

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6 Tips for Growing Your Reputation During the Holiday Shopping Season

6 Tips for Growing Your Online Reputation During the Holiday Shopping Season

With the holiday shopping season upon us, businesses should pay attention to their online reputation and customer experience. However, during this time of year, businesses can overlook key fundamentals of good customer service. It’s easy for you and your employees to get distracted by the surge in business and increased demands from customers. This situation […]

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10 Do’s and Don’ts of Managing Your Online Reviews

The Do's and Don'ts of Managing Your Online Reviews

(Copyright: tiero / 123RF Stock Photo) If you own a local business, you’re well aware how online reviews can impact your bottom line. Studies have found that 90% of consumers say their buying decisions are influenced by online reviews. That’s why making online reputation management a key part of your marketing strategy is critical to […]

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