5 Keys for Building a Great Online Reputation

5 Keys to Building a Great Online Reputation

In today’s digital world, businesses need to pay attention to their online reputation. Studies show that 97% of consumers use the internet to find a local business. So it’s critical that your online first impression is a good one. Ignore this aspect of your business and you not only risk losing revenue – you risk […]

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Google Updates Guidelines to Ban “Review Filtering”

Google Updates Guidelines -- Bans Review Filtering

Last month, Google updated its online review guidelines. The main reason for this update was to tighten the rules regarding how businesses solicit reviews from customers – specifically to stop the practice of filtering reviews based on sentiment. Asking for reviews is allowed. However, suppressing negative reviews while only sharing positive ones is not. Below […]

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Don’t Let HIPAA Scare You From Responding to Patient Reviews

Don't Let HIPAA Scare You From Responding to Patient Reviews

Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]

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6 Tips for Growing Your Reputation During the Holiday Shopping Season

6 Tips for Growing Your Online Reputation During the Holiday Shopping Season

With the holiday shopping season upon us, businesses should pay attention to their online reputation and customer experience. However, during this time of year, businesses can overlook key fundamentals of good customer service. It’s easy for you and your employees to get distracted by the surge in business and increased demands from customers. This situation […]

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10 Do’s and Don’ts of Managing Your Online Reviews

The Do's and Don'ts of Managing Your Online Reviews

(Copyright: tiero / 123RF Stock Photo) If you own a local business, you’re well aware how online reviews can impact your bottom line. Studies have found that 90% of consumers say their buying decisions are influenced by online reviews. That’s why making online reputation management a key part of your marketing strategy is critical to […]

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Recent Changes by Google that Impact Online Reviews

Recent Changes by Google that Impact Online Reviews

We all know that Google makes hundreds of changes annually to their search algorithm, web properties, etc. And, ever since online reviews have risen in importance in the last half decade, Google has made a number of adjustments to improve the user experience when accessing reviews. And in case you missed it, we wanted to […]

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10 Keys for Effectively Responding to Negative Online Reviews

10 Keys for Effectively Responding to Negative Online Reviews

(Image credit: Baoyan / stock.adobe.com) It’s understandable that negative online reviews are a cause of anxiety and frustration for most businesses. However, no business is immune from getting bad reviews. Even with the best of intentions, people still make mistakes and sometimes bad things just happen. The real test is how a business responds to […]

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Show Your Online Reviews Some Love!

Show Online Reviews Some Love!

Online customer reviews. They aren’t going anywhere. Ignoring them is bad for business. Fighting them only makes things worse. The reality is online reviews are actually great for your business. So in honor of Valentine’s Day, it’s time to show online reviews some love. For most businesses, online reviews are looked upon with contempt. The […]

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