March 26, 2020 / by Malcolm Stone / Local Marketing
With the coronavirus crisis dominating everything right now, an area that local businesses need to pay attention to is their brand’s online presence. In times like these, consumers are looking for current and accurate information on local businesses where they shop. From their website to local listings, businesses should be closely monitoring and updating their […]
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What to do When an Employee is Mentioned in an Online Review
March 23, 2023 / by Malcolm Stone / Online Reputation Management
Summary Businesses in the disaster restoration and commercial cleaning space need to anticipate and prepare for when an employee is mentioned in an online review. Because this type of customer feedback publicly assesses an employee’s performance, business owners must take great care and thought in their response. This situation presents a significant marketing opportunity for […]
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ReviewIgnite Adds AI Engine to Online Reputation Software
February 16, 2023 / by Malcolm Stone / Online Reputation Management
Artificial intelligence has fast become an important tool for businesses to use to improve productivity and streamline processes. As these tools have matured, the quality of output has also improved significantly. At ReviewIgnite, we are committed to helping property damage restoration and commercial cleaning businesses get more customers by leveraging their online reputation using the […]
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5 Tactics for Improving Your Online Reputation in 2023
January 30, 2023 / by Malcolm Stone / Online Reputation Management
Summary: The new year is the perfect time for property damage restoration and commercial cleaning businesses to hone their strategy for improving their online reputation. In this post, we outline 5 tactics they can focus on to accomplish this. As the calendar turns from 2022 to 2023, businesses reflect on their results and look to […]
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How Mystery Shopping Improves the Customer Experience
June 28, 2022 / by Malcolm Stone / Customer Experience
In order for a business to build a positive online reputation that drives sales, you must consistently deliver a great customer experience. That’s why it’s so important to get the customer experience right in the beginning and keep it that way. But how do you evaluate your performance? An effective way to do this is […]
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Creating an Online Review Management Strategy that Works
December 20, 2021 / by Malcolm Stone / Online Review Management
In order to build a great reputation and attract more customers, businesses need to get more positive online reviews. A great way to make this happen is by implementing an effective online review management strategy. As local business owners, you know the drill – everyone researches businesses online before buying and a big part of […]
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Automated Review Response Suggestions Make Replying to Reviews Faster, More Effective
April 12, 2021 / by Malcolm Stone / Online Reputation Management
Introduction Responding to online reviews is a basic marketing function for all local businesses. Not only is this task important because it shows the business cares about their customers, it’s also an opportunity to attract new customers. Another compelling reason for responding to reviews? Consumers demand it. The following findings from a recent consumer review […]
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Google Changes Process for Flagging Online Reviews
February 24, 2021 / by Malcolm Stone / Online Review Management
An important part of managing your brand’s online reputation is monitoring online reviews. Unfortunately, not all reviews are legitimate. And, if a business discovers such a review, they should flag it. Because ignoring this situation can cause harm to your online reputation. This is why it’s a good idea to be familiar with how to […]
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5 COVID-driven, Customer Experience Changes Businesses Should Carry Over into 2021
January 31, 2021 / by Malcolm Stone / Customer Experience
Summary: Since COVID-19 became part of our everyday lives in 2020, local businesses have had to make significant changes regarding the customer experience in order to keep their doors open. While the new year offers hope for a return to normal, the reality is that many of these changes will continue. Introduction 2020 is a […]
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6 Ways a Poor Star Rating Hurts Your Business
July 27, 2020 / by Malcolm Stone / Online Reputation Management
Just like the report card we got in school that graded our academic performance, local businesses receive a report card of sorts that grades their online reputation. These grades come in the form of an average star rating. This rating is derived from customer reviews and is found on sites like Google, Facebook, Yelp and […]
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Local Business COVID-19 Online Presence Tips
March 26, 2020 / by Malcolm Stone / Local Marketing
With the coronavirus crisis dominating everything right now, an area that local businesses need to pay attention to is their brand’s online presence. In times like these, consumers are looking for current and accurate information on local businesses where they shop. From their website to local listings, businesses should be closely monitoring and updating their […]
Read more