How Online Business Listings Work and Why They Matter

How Online Business Listings Work

Making it easy for customers to find you. That’s a key objective for any local business. And, considering most consumers search for businesses online, being easily found on the web is crucial. Luckily, there are hundreds of online business listing sites on the internet to help businesses accomplish this task. From well-known names like Google, […]

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As Google+ Fades, Businesses Should Shift Focus to this Google Site

Google+ Shutting Down

If you’re like most people, when you heard about Google+ shutting down, you probably didn’t bat an eyelash. Because, if you’re like most people, you weren’t using Google+ anyway. The reason Google is ending Google+ is simple. As a social network, Google+ never took off. Even with all the effort and resources put behind it, […]

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Ignite Sales with a Great Online Reputation Management Strategy in 2019

Online Reputation Management Strategy in 2019

With the start of a new year, local businesses will be looking for ways to “ignite” their post-holiday sales. While many will stick to traditional marketing and advertising, another approach businesses should consider is employing an online reputation management strategy in 2019. The reasons why this makes sense are two-fold: studies show that nearly 9 […]

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‘Tis the Season for a Great Holiday Online Reputation Plan

Holiday Online Reputation Plan

As another holiday season arrives, businesses are busy planning to deal with the surge in customer traffic that comes with this joyous time of year. And, with 71% of consumers preferring digital channels as the starting point of their holiday shopping journey, it’s more important than ever for businesses to make a good online first […]

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5 Keys for Building a Great Online Reputation

5 Keys to Building a Great Online Reputation

In today’s digital world, businesses need to pay attention to their online reputation. Studies show that 97% of consumers use the internet to find a local business. So it’s critical that your online first impression is a good one. Ignore this aspect of your business and you not only risk losing revenue – you risk […]

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Google Updates Guidelines to Ban “Review Filtering”

Google Updates Guidelines -- Bans Review Filtering

Last month, Google updated its online review guidelines. The main reason for this update was to tighten the rules regarding how businesses solicit reviews from customers – specifically to stop the practice of filtering reviews based on sentiment. Asking for reviews is allowed. However, suppressing negative reviews while only sharing positive ones is not. Below […]

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Don’t Let HIPAA Scare You From Responding to Patient Reviews

Don't Let HIPAA Scare You From Responding to Patient Reviews

Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]

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