‘Tis the Season for a Great Holiday Online Reputation Plan

Holiday Online Reputation Plan

As another holiday season arrives, businesses are busy planning to deal with the surge in customer traffic that comes with this joyous time of year. And, with 71% of consumers preferring digital channels as the starting point of their holiday shopping journey, it’s more important than ever for businesses to make a good online first […]

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5 Keys for Building a Great Online Reputation

5 Keys to Building a Great Online Reputation

In today’s digital world, businesses need to pay attention to their online reputation. Studies show that 97% of consumers use the internet to find a local business. So it’s critical that your online first impression is a good one. Ignore this aspect of your business and you not only risk losing revenue – you risk […]

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Google Updates Guidelines to Ban “Review Filtering”

Google Updates Guidelines -- Bans Review Filtering

Last month, Google updated its online review guidelines. The main reason for this update was to tighten the rules regarding how businesses solicit reviews from customers – specifically to stop the practice of filtering reviews based on sentiment. Asking for reviews is allowed. However, suppressing negative reviews while only sharing positive ones is not. Below […]

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Don’t Let HIPAA Scare You From Responding to Patient Reviews

Don't Let HIPAA Scare You From Responding to Patient Reviews

Responding to online reviews is now standard practice for businesses. By not doing so, businesses risk losing credibility with consumers and, more importantly, revenue. However, for healthcare providers, responding to patient reviews can be challenging. This is due to the possibility of revealing a patient’s protected health information (PHI), which is a key component of […]

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